Last updated July 2026
BIA Tech Sec LTD, trading as eSIMple, is the controller of the personal information described in this Privacy Policy.
Company number: 17291329
Registered office: 120 Caledon Close, Hull, HU9 4EQ, United Kingdom
Privacy email: privacy@esimple.store
Support email: support@esimple.store
We may collect:
Payments are processed by our payment provider.
We may receive limited payment information such as:
We do not receive or store your complete payment-card number or security code.
Do not send complete payment-card details, passwords or unnecessary identity documents.
Our eSIM suppliers and network operators may process:
We may receive limited usage and status information where required to provide support, display consumption or administer a plan.
We use contact, order, payment-status and provisioning information to supply the purchased eSIM.
Lawful basis: performance of a contract.
We use login, contact and order information to operate your account.
Lawful basis: performance of a contract and legitimate interests in providing a secure customer portal.
We use order, device and troubleshooting information to investigate requests.
Lawful basis: performance of a contract and legitimate interests in providing customer support.
We use payment-risk information, IP addresses, logs and security information to detect fraud, abuse and cyber threats.
Lawful basis: legitimate interests in protecting customers, our business and payment systems; and compliance with legal obligations where applicable.
We use transaction and accounting information to meet tax, accounting, regulatory, court-order and law-enforcement requirements.
Lawful basis: legal obligation.
We may analyse aggregated or appropriately minimised information to understand performance, fix faults and improve products.
Lawful basis: legitimate interests, or consent where cookies or similar technologies require consent.
Where permitted, we may send offers or service information.
Lawful basis: consent or legitimate interests where legally appropriate.
You can unsubscribe from marketing at any time. Transactional messages about orders, security and service operation are not marketing communications.
We obtain information:
We may share necessary information with:
Stripe, to process payments, prevent fraud and administer refunds.
Our upstream eSIM aggregator and its underlying mobile-network partners, to provision and operate the selected eSIM.
Lovable Cloud (built on Supabase) for hosting, database, storage, authentication and monitoring.
Google, where you use social login.
Resend, to deliver eSIMs, receipts and support messages.
Only as described in our Cookie section and, where required, after consent.
Accountants, lawyers, insurers, regulators, courts, law-enforcement agencies and public authorities where reasonably necessary or legally required.
We do not sell personal information to advertisers.
Some suppliers or network partners may process information outside the United Kingdom.
Where a restricted transfer occurs, we use an appropriate transfer mechanism, such as:
Network traffic generated through a travel eSIM may also be routed through another country as part of the telecommunications service.
Contact privacy@esimple.store for more information about relevant safeguards.
We retain information only for as long as reasonably necessary.
Indicative periods are:
We may retain information for longer where required for legal claims, fraud investigations, taxation or regulatory obligations.
We use technical and organisational measures designed to protect personal information, including:
No internet service can guarantee absolute security.
We use strictly necessary cookies to operate functions such as security, checkout, authentication and session management.
We will request consent before using non-essential analytics, advertising or similar cookies where consent is legally required.
Rejecting non-essential cookies will not prevent you from purchasing an eSIM.
Subject to applicable conditions and exemptions, you may have the right to:
To exercise a right, contact privacy@esimple.store.
We may need to verify your identity. We normally respond within one month, although the law permits extensions for complex requests.
You may unsubscribe using the link in a marketing email or by contacting us.
Unsubscribing from marketing will not stop essential service, order, security or legal communications.
The service is not directed to children and purchases must be made by an adult legally capable of entering into the contract.
We do not knowingly seek to collect personal information directly from children for marketing purposes.
Payment and fraud-prevention providers may use automated systems to assess transaction risk.
A payment may be declined or referred for review based on these assessments.
Contact us where you believe an automated decision has incorrectly affected your purchase.
Please contact us first at privacy@esimple.store.
You also have the right to complain to the Information Commissioner's Office.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
We may update this Privacy Policy to reflect legal, supplier or operational changes.
We will publish the current version on the website and update the "Last updated" date.